IT’S JUST NOT THAT BLACK AND WHITE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 41 (Education & Entertainment) with 1 filings. The WikiTrademarks Expansion Score is 24/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 2, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99853274 | IT’S JUST NOT THAT BLACK AND WHITE | May 29, 2026 | Registered | 041 Education & Entertainment | Nirvana Revenue Management LLC |
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FAQ: IT’S JUST NOT THAT BLACK AND WHITE trademark portfolio
What trademarks does IT’S JUST NOT THAT BLACK AND WHITE hold?
IT’S JUST NOT THAT BLACK AND WHITE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 41 (Education & Entertainment). The most recent filings are registered to Nirvana Revenue Management LLC.
How many trademarks does IT’S JUST NOT THAT BLACK AND WHITE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to IT’S JUST NOT THAT BLACK AND WHITE. The brand has been actively filing since May 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does IT’S JUST NOT THAT BLACK AND WHITE file most often?
IT’S JUST NOT THAT BLACK AND WHITE's most active class is NICE Class 41 (Education & Entertainment), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the IT’S JUST NOT THAT BLACK AND WHITE trademark?
The most recent filings under the IT’S JUST NOT THAT BLACK AND WHITE mark are registered to Nirvana Revenue Management LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is IT’S JUST NOT THAT BLACK AND WHITE expanding into new categories?
The current WikiTrademarks Expansion Score for IT’S JUST NOT THAT BLACK AND WHITE is 24 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new IT’S JUST NOT THAT BLACK AND WHITE trademark filings?
Click the Watch Brand button at the top of this page to add IT’S JUST NOT THAT BLACK AND WHITE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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