HY-VEE TRUE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 29 (Processed Foods) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 17, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 87058979 | HY-VEE TRUE | Jun 03, 2016 | Pending | 029 Processed Foods | Hy-Vee, Inc. |
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FAQ: HY-VEE TRUE trademark portfolio
What trademarks does HY-VEE TRUE hold?
HY-VEE TRUE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 29 (Processed Foods). The most recent filings are registered to Hy-Vee, Inc..
How many trademarks does HY-VEE TRUE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to HY-VEE TRUE. The brand has been actively filing since June 2016. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HY-VEE TRUE file most often?
HY-VEE TRUE's most active class is NICE Class 29 (Processed Foods), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HY-VEE TRUE trademark?
The most recent filings under the HY-VEE TRUE mark are registered to Hy-Vee, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HY-VEE TRUE expanding into new categories?
The current WikiTrademarks Expansion Score for HY-VEE TRUE is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HY-VEE TRUE trademark filings?
Click the Watch Brand button at the top of this page to add HY-VEE TRUE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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