HOUSEHOLD ID holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 22, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98399630 | HOUSEHOLD ID | Feb 09, 2024 | Pending | 035 Advertising & Business 038 Telecommunications 042 Science & Technology | Viant Technology LLC |
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FAQ: HOUSEHOLD ID trademark portfolio
What trademarks does HOUSEHOLD ID hold?
HOUSEHOLD ID holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 38 (Telecommunications), Class 42 (Science & Technology). The most recent filings are registered to Viant Technology LLC.
How many trademarks does HOUSEHOLD ID have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to HOUSEHOLD ID. The brand has been actively filing since February 2024. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HOUSEHOLD ID file most often?
HOUSEHOLD ID's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HOUSEHOLD ID trademark?
The most recent filings under the HOUSEHOLD ID mark are registered to Viant Technology LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HOUSEHOLD ID expanding into new categories?
The current WikiTrademarks Expansion Score for HOUSEHOLD ID is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HOUSEHOLD ID trademark filings?
Click the Watch Brand button at the top of this page to add HOUSEHOLD ID to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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