HOT WHEELS holds 9 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 12 (Vehicles) with 2 filings. The WikiTrademarks Expansion Score is 26/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 6, 2026
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Sign in to claimHow is HOT WHEELS filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99815102 | HOT WHEELS | May 11, 2026 | Registered | 030 Staple Foods & Beverages | MATTEL, INC. |
| 99811333 | HOT WHEELS | May 08, 2026 | Registered | 030 Staple Foods & Beverages | MATTEL, INC. |
| 99515438 | HOT WHEELS | Nov 25, 2025 | Registered | 043 Food & Drink Services | MATTEL, INC. |
| 99230611 | HOT WHEELS | Jun 12, 2025 | Pending | 041 Education & Entertainment | MATTEL, INC. |
| 98964660 | HOT WHEELS | Jan 15, 2025 | Pending | 012 Vehicles | MATTEL, INC. |
| 87239246 | HOT WHEELS | Nov 16, 2016 | Pending | 021 Housewares | MATTEL, INC. |
| 78444211 | HOT WHEELS | Jun 30, 2004 | Abandoned | 028 Games & Toys | MATTEL, INC. |
| 76978249 | HOT WHEELS | Dec 13, 2001 | Abandoned | 012 Vehicles | MATTEL, INC. |
| 76977861 | HOT WHEELS | Dec 13, 2001 | Abandoned | 003 Cosmetics & Cleaning 005 Pharmaceuticals 021 Housewares 028 Games & Toys | MATTEL, INC. |
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FAQ: HOT WHEELS trademark portfolio
What trademarks does HOT WHEELS hold?
HOT WHEELS holds 9 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 12 (Vehicles), Class 21 (Housewares), Class 28 (Games & Toys). The most recent filings are registered to MATTEL, INC..
How many trademarks does HOT WHEELS have at the USPTO?
WikiTrademarks tracks 9 USPTO trademark filings attributed to HOT WHEELS. The brand has been actively filing since December 2001. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HOT WHEELS file most often?
HOT WHEELS's most active class is NICE Class 12 (Vehicles), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HOT WHEELS trademark?
The most recent filings under the HOT WHEELS mark are registered to MATTEL, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HOT WHEELS expanding into new categories?
The current WikiTrademarks Expansion Score for HOT WHEELS is 26 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HOT WHEELS trademark filings?
Click the Watch Brand button at the top of this page to add HOT WHEELS to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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