HOT LOOKS holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 28 (Games & Toys) with 1 filings. The WikiTrademarks Expansion Score is 34/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 25, 2026
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Sign in to claimHow is HOT LOOKS filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99811301 | HOT LOOKS | May 08, 2026 | Registered | 028 Games & Toys | MATTEL, INC. |
| 99811306 | HOT LOOKS | May 08, 2026 | Registered | 041 Education & Entertainment | MATTEL, INC. |
Weekly visibility reports showing how ChatGPT mentions HOT LOOKS, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: HOT LOOKS trademark portfolio
What trademarks does HOT LOOKS hold?
HOT LOOKS holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 28 (Games & Toys), Class 41 (Education & Entertainment). The most recent filings are registered to MATTEL, INC..
How many trademarks does HOT LOOKS have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to HOT LOOKS. The brand has been actively filing since May 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HOT LOOKS file most often?
HOT LOOKS's most active class is NICE Class 28 (Games & Toys), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HOT LOOKS trademark?
The most recent filings under the HOT LOOKS mark are registered to MATTEL, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HOT LOOKS expanding into new categories?
The current WikiTrademarks Expansion Score for HOT LOOKS is 34 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HOT LOOKS trademark filings?
Click the Watch Brand button at the top of this page to add HOT LOOKS to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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