HOOKED holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 12, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Feb 18, 2026 |
FEDERICI BRANDS LLC
|
L'OREAL USA S/D, INC.
NEW YORK, NEW YORK
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 97321891 | HOOKED | Mar 21, 2022 | Pending | 003 Cosmetics & Cleaning | L'OREAL USA S/D, INC. |
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FAQ: HOOKED trademark portfolio
What trademarks does HOOKED hold?
HOOKED holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to L'OREAL USA S/D, INC..
How many trademarks does HOOKED have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to HOOKED. The brand has been actively filing since March 2022. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HOOKED file most often?
HOOKED's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HOOKED trademark?
The most recent filings under the HOOKED mark are registered to L'OREAL USA S/D, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HOOKED expanding into new categories?
The current WikiTrademarks Expansion Score for HOOKED is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HOOKED trademark filings?
Click the Watch Brand button at the top of this page to add HOOKED to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare HOOKED to another owner · Browse all NICE classes · Most valuable brands
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