HELU holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 18 (Leather Goods & Luggage) with 2 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed November 14, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99153333 | HELU | Apr 24, 2025 | Registered | 018 Leather Goods & Luggage | Dana Zhang |
| 99153355 | HELU | Apr 24, 2025 | Registered | 018 Leather Goods & Luggage | Dana Zhang |
Weekly visibility reports showing how ChatGPT mentions HELU, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: HELU trademark portfolio
What trademarks does HELU hold?
HELU holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 18 (Leather Goods & Luggage). The most recent filings are registered to Dana Zhang.
How many trademarks does HELU have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to HELU. The brand has been actively filing since April 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HELU file most often?
HELU's most active class is NICE Class 18 (Leather Goods & Luggage), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HELU trademark?
The most recent filings under the HELU mark are registered to Dana Zhang. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HELU expanding into new categories?
The current WikiTrademarks Expansion Score for HELU is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HELU trademark filings?
Click the Watch Brand button at the top of this page to add HELU to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare HELU to another owner · Browse all NICE classes · Most valuable brands
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