HELA holds 5 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 9 (Electronics & Software) with 3 filings. The WikiTrademarks Expansion Score is 9/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed October 28, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 79412169 | HELA | Sep 19, 2024 | Registered | 009 Electronics & Software 028 Games & Toys 041 Education & Entertainment | Windup Games AB |
| 79412619 | HELA | Sep 19, 2024 | Registered | 009 Electronics & Software 028 Games & Toys 041 Education & Entertainment | Windup Games AB |
| 98740343 | HELA | Sep 09, 2024 | Registered | ["042"] | Alfred Carter |
| 90082412 | HELA | Jul 30, 2020 | Pending | 009 Electronics & Software | Shanghai BHS Biotechnology Co.,LTD. |
| 79256679 | HELA | Nov 30, 2018 | Pending | 001 Chemicals 029 Processed Foods 030 Staple Foods & Beverages | Hela Gewürzwerk Hermann Laue GmbH |
Weekly visibility reports showing how ChatGPT mentions HELA, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: HELA trademark portfolio
What trademarks does HELA hold?
HELA holds 5 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 9 (Electronics & Software), Class 28 (Games & Toys), Class 41 (Education & Entertainment). The most recent filings are registered to Windup Games AB.
How many trademarks does HELA have at the USPTO?
WikiTrademarks tracks 5 USPTO trademark filings attributed to HELA. The brand has been actively filing since November 2018. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HELA file most often?
HELA's most active class is NICE Class 9 (Electronics & Software), with 3 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HELA trademark?
The most recent filings under the HELA mark are registered to Windup Games AB. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HELA expanding into new categories?
The current WikiTrademarks Expansion Score for HELA is 9 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HELA trademark filings?
Click the Watch Brand button at the top of this page to add HELA to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare HELA to another owner · Browse all NICE classes · Most valuable brands
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