HEED holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 26/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 16, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99835958 | HEED | May 20, 2026 | Registered | 035 Advertising & Business | Heed Cargo Security And Fraud Consulting, LLC |
| 87684391 | HEED | Nov 14, 2017 | Pending | 009 Electronics & Software | Heed, LLC |
Weekly visibility reports showing how ChatGPT mentions HEED, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: HEED trademark portfolio
What trademarks does HEED hold?
HEED holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 9 (Electronics & Software). The most recent filings are registered to Heed Cargo Security And Fraud Consulting, LLC.
How many trademarks does HEED have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to HEED. The brand has been actively filing since November 2017. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HEED file most often?
HEED's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HEED trademark?
The most recent filings under the HEED mark are registered to Heed Cargo Security And Fraud Consulting, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HEED expanding into new categories?
The current WikiTrademarks Expansion Score for HEED is 26 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HEED trademark filings?
Click the Watch Brand button at the top of this page to add HEED to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare HEED to another owner · Browse all NICE classes · Most valuable brands
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