HAVEN THEORY holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 29 (Processed Foods) with 1 filings. The WikiTrademarks Expansion Score is 31/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 20, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99641477 | HAVEN THEORY | Feb 09, 2026 | Registered | ["029","030"] | General Mills Marketing, Inc. |
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FAQ: HAVEN THEORY trademark portfolio
What trademarks does HAVEN THEORY hold?
HAVEN THEORY holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 29 (Processed Foods), Class 30 (Staple Foods & Beverages). The most recent filings are registered to General Mills Marketing, Inc..
How many trademarks does HAVEN THEORY have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to HAVEN THEORY. The brand has been actively filing since February 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HAVEN THEORY file most often?
HAVEN THEORY's most active class is NICE Class 29 (Processed Foods), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HAVEN THEORY trademark?
The most recent filings under the HAVEN THEORY mark are registered to General Mills Marketing, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HAVEN THEORY expanding into new categories?
The current WikiTrademarks Expansion Score for HAVEN THEORY is 31 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HAVEN THEORY trademark filings?
Click the Watch Brand button at the top of this page to add HAVEN THEORY to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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