HARD ROCK holds 4 USPTO trademark filings across 5 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 3 filings. The WikiTrademarks Expansion Score is 25/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Sign in to claimHow is HARD ROCK filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Apr 6, 2017 |
SEMINOLE HARD ROCK ENTERTAINMENT, INC.
SEMINOLE HARD ROCK INTERNATIONAL LLC
HARD ROCK CAFE INTERNATIONAL (USA), INC.
|
BANK OF AMERICA, N.A., AS COLLATERAL AGE...
DALLAS, TEXAS
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99790856 | HARD ROCK | Apr 28, 2026 | Registered | 028 Games & Toys | Retrobrands America LLC |
| 98846826 | HARD ROCK | Nov 11, 2024 | Registered | 009 Electronics & Software 014 Jewelry & Watches 021 Housewares 024 Fabrics 028 Games & Toys | Hard Rock International (USA), Inc. |
| 98841995 | HARD ROCK | Nov 07, 2024 | Registered | 009 Electronics & Software 014 Jewelry & Watches 021 Housewares 024 Fabrics 028 Games & Toys | Hard Rock International (USA), Inc. |
| 87187540 | HARD ROCK | Sep 29, 2016 | Pending | 009 Electronics & Software | Hard Rock Cafe International (USA), Inc. |
Weekly visibility reports showing how ChatGPT mentions HARD ROCK, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: HARD ROCK trademark portfolio
What trademarks does HARD ROCK hold?
HARD ROCK holds 4 USPTO trademark filings across 5 NICE classes. The largest concentration is in Class 9 (Electronics & Software), Class 28 (Games & Toys), Class 14 (Jewelry & Watches). The most recent filings are registered to Retrobrands America LLC.
How many trademarks does HARD ROCK have at the USPTO?
WikiTrademarks tracks 4 USPTO trademark filings attributed to HARD ROCK. The brand has been actively filing since September 2016. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HARD ROCK file most often?
HARD ROCK's most active class is NICE Class 9 (Electronics & Software), with 3 filings. The full distribution across all 5 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HARD ROCK trademark?
The most recent filings under the HARD ROCK mark are registered to Retrobrands America LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HARD ROCK expanding into new categories?
The current WikiTrademarks Expansion Score for HARD ROCK is 25 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HARD ROCK trademark filings?
Click the Watch Brand button at the top of this page to add HARD ROCK to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare HARD ROCK to another owner · Browse all NICE classes · Most valuable brands