HAPPY FACE holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 28 (Games & Toys) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 14, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Mar 7, 2016 |
THE NEXT BIG THING SARL
|
FOAM AND SUBSTANCE LIMITED
LONDON
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 86613302 | HAPPY FACE | Apr 29, 2015 | Abandoned | 003 Cosmetics & Cleaning 035 Advertising & Business | BEAUTY PIE LIMITED |
| 75195179 | HAPPY FACE | Nov 08, 1996 | Abandoned | 028 Games & Toys | DAN DEE INTERNATIONAL HOLDINGS, INC. |
Weekly visibility reports showing how ChatGPT mentions HAPPY FACE, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: HAPPY FACE trademark portfolio
What trademarks does HAPPY FACE hold?
HAPPY FACE holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 28 (Games & Toys), Class 3 (Cosmetics & Cleaning), Class 35 (Advertising & Business). The most recent filings are registered to BEAUTY PIE LIMITED.
How many trademarks does HAPPY FACE have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to HAPPY FACE. The brand has been actively filing since November 1996. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HAPPY FACE file most often?
HAPPY FACE's most active class is NICE Class 28 (Games & Toys), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HAPPY FACE trademark?
The most recent filings under the HAPPY FACE mark are registered to BEAUTY PIE LIMITED. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HAPPY FACE expanding into new categories?
The current WikiTrademarks Expansion Score for HAPPY FACE is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HAPPY FACE trademark filings?
Click the Watch Brand button at the top of this page to add HAPPY FACE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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