HALO! IT'S UBE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 31/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 12, 2026
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Sign in to claimHow is HALO! IT'S UBE filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99840561 | HALO! IT'S UBE | May 22, 2026 | Registered | 003 Cosmetics & Cleaning 005 Pharmaceuticals | e.l.f. Cosmetics, Inc. |
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FAQ: HALO! IT'S UBE trademark portfolio
What trademarks does HALO! IT'S UBE hold?
HALO! IT'S UBE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning), Class 5 (Pharmaceuticals). The most recent filings are registered to e.l.f. Cosmetics, Inc..
How many trademarks does HALO! IT'S UBE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to HALO! IT'S UBE. The brand has been actively filing since May 2026. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does HALO! IT'S UBE file most often?
HALO! IT'S UBE's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the HALO! IT'S UBE trademark?
The most recent filings under the HALO! IT'S UBE mark are registered to e.l.f. Cosmetics, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is HALO! IT'S UBE expanding into new categories?
The current WikiTrademarks Expansion Score for HALO! IT'S UBE is 31 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new HALO! IT'S UBE trademark filings?
Click the Watch Brand button at the top of this page to add HALO! IT'S UBE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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