GUINNESS holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages) with 2 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 19, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99064032 | GUINNESS | Mar 03, 2025 | Pending | 028 Games & Toys | Diageo Ireland Unlimited Company |
| 99038808 | GUINNESS | Feb 12, 2025 | Registered | 030 Staple Foods & Beverages | Diageo Ireland Unlimited Company |
| 87982961 | GUINNESS | Jun 16, 2017 | Pending | 030 Staple Foods & Beverages | DIAGEO IRELAND UNLIMITED COMPANY |
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FAQ: GUINNESS trademark portfolio
What trademarks does GUINNESS hold?
GUINNESS holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 30 (Staple Foods & Beverages), Class 28 (Games & Toys). The most recent filings are registered to Diageo Ireland Unlimited Company.
How many trademarks does GUINNESS have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to GUINNESS. The brand has been actively filing since June 2017. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does GUINNESS file most often?
GUINNESS's most active class is NICE Class 30 (Staple Foods & Beverages), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the GUINNESS trademark?
The most recent filings under the GUINNESS mark are registered to Diageo Ireland Unlimited Company. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is GUINNESS expanding into new categories?
The current WikiTrademarks Expansion Score for GUINNESS is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new GUINNESS trademark filings?
Click the Watch Brand button at the top of this page to add GUINNESS to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare GUINNESS to another owner · Browse all NICE classes · Most valuable brands
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