FAO holds 5 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 35 (Advertising & Business) with 2 filings. The WikiTrademarks Expansion Score is 13/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 19, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99081468 | FAO | Mar 13, 2025 | Registered | 035 Advertising & Business | Exela Technologies, Inc. |
| 98977907 | FAO | Sep 28, 2023 | Pending | 028 Games & Toys | The trustee of the F.A.O. Schwarz Family Foundation |
| 98202179 | FAO | Sep 28, 2023 | Pending | 025 Clothing & Footwear | The trustee of the F.A.O. Schwarz Family Foundation |
| 87519599 | FAO | Jul 07, 2017 | Pending | 009 Electronics & Software 011 Lighting & HVAC 016 Paper & Printed Goods 020 Furniture 021 Housewares 025 Clothing & Footwear 028 Games & Toys 030 Staple Foods & Beverages 035 Advertising & Business | F.A.O. Schwarz Family Foundation |
| 87002280 | FAO | Apr 15, 2016 | Pending | 041 Education & Entertainment | American Orthopaedic Foot & Ankle Society |
Weekly visibility reports showing how ChatGPT mentions FAO, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: FAO trademark portfolio
What trademarks does FAO hold?
FAO holds 5 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 35 (Advertising & Business), Class 28 (Games & Toys), Class 25 (Clothing & Footwear). The most recent filings are registered to Exela Technologies, Inc..
How many trademarks does FAO have at the USPTO?
WikiTrademarks tracks 5 USPTO trademark filings attributed to FAO. The brand has been actively filing since April 2016. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does FAO file most often?
FAO's most active class is NICE Class 35 (Advertising & Business), with 2 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the FAO trademark?
The most recent filings under the FAO mark are registered to Exela Technologies, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is FAO expanding into new categories?
The current WikiTrademarks Expansion Score for FAO is 13 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new FAO trademark filings?
Click the Watch Brand button at the top of this page to add FAO to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare FAO to another owner · Browse all NICE classes · Most valuable brands
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