DORITOS holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 2 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 10, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 97383930 | DORITOS | Apr 27, 2022 | Registered | 009 Electronics & Software | FRITO-LAY NORTH AMERICA, INC. |
| 97384511 | DORITOS | Apr 27, 2022 | Registered | 009 Electronics & Software | FRITO-LAY NORTH AMERICA, INC. |
Weekly visibility reports showing how ChatGPT mentions DORITOS, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: DORITOS trademark portfolio
What trademarks does DORITOS hold?
DORITOS holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software). The most recent filings are registered to FRITO-LAY NORTH AMERICA, INC..
How many trademarks does DORITOS have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to DORITOS. The brand has been actively filing since April 2022. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does DORITOS file most often?
DORITOS's most active class is NICE Class 9 (Electronics & Software), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the DORITOS trademark?
The most recent filings under the DORITOS mark are registered to FRITO-LAY NORTH AMERICA, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is DORITOS expanding into new categories?
The current WikiTrademarks Expansion Score for DORITOS is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new DORITOS trademark filings?
Click the Watch Brand button at the top of this page to add DORITOS to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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