DO THE THING holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 41 (Education & Entertainment) with 2 filings. The WikiTrademarks Expansion Score is 7/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed September 18, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99582135 | DO THE THING | Jan 07, 2026 | Registered | 005 Pharmaceuticals 032 Beer & Soft Drinks | PROJECT NOOTROPIC LTD |
| 99301190 | DO THE THING | Jul 24, 2025 | Registered | 041 Education & Entertainment | Lone Star College System District |
| 87544130 | DO THE THING | Jul 26, 2017 | Pending | 041 Education & Entertainment | Zen Dude Fitness Limited Liability Company |
Weekly visibility reports showing how ChatGPT mentions DO THE THING, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: DO THE THING trademark portfolio
What trademarks does DO THE THING hold?
DO THE THING holds 3 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 41 (Education & Entertainment), Class 5 (Pharmaceuticals), Class 32 (Beer & Soft Drinks). The most recent filings are registered to PROJECT NOOTROPIC LTD.
How many trademarks does DO THE THING have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to DO THE THING. The brand has been actively filing since July 2017. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does DO THE THING file most often?
DO THE THING's most active class is NICE Class 41 (Education & Entertainment), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the DO THE THING trademark?
The most recent filings under the DO THE THING mark are registered to PROJECT NOOTROPIC LTD. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is DO THE THING expanding into new categories?
The current WikiTrademarks Expansion Score for DO THE THING is 7 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new DO THE THING trademark filings?
Click the Watch Brand button at the top of this page to add DO THE THING to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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