DISCOVER THE ORIGINAL holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 26, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 86384708 | DISCOVER THE ORIGINAL | Sep 03, 2014 | Pending | 003 Cosmetics & Cleaning | Moroccanoil, Inc. |
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FAQ: DISCOVER THE ORIGINAL trademark portfolio
What trademarks does DISCOVER THE ORIGINAL hold?
DISCOVER THE ORIGINAL holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to Moroccanoil, Inc..
How many trademarks does DISCOVER THE ORIGINAL have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to DISCOVER THE ORIGINAL. The brand has been actively filing since September 2014. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does DISCOVER THE ORIGINAL file most often?
DISCOVER THE ORIGINAL's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the DISCOVER THE ORIGINAL trademark?
The most recent filings under the DISCOVER THE ORIGINAL mark are registered to Moroccanoil, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is DISCOVER THE ORIGINAL expanding into new categories?
The current WikiTrademarks Expansion Score for DISCOVER THE ORIGINAL is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new DISCOVER THE ORIGINAL trademark filings?
Click the Watch Brand button at the top of this page to add DISCOVER THE ORIGINAL to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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