COLGATE MAX WHITE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 11, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 78774595 | COLGATE MAX WHITE | Dec 15, 2005 | Pending | 003 Cosmetics & Cleaning | Colgate-Palmolive Company |
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FAQ: COLGATE MAX WHITE trademark portfolio
What trademarks does COLGATE MAX WHITE hold?
COLGATE MAX WHITE holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to Colgate-Palmolive Company.
How many trademarks does COLGATE MAX WHITE have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to COLGATE MAX WHITE. The brand has been actively filing since December 2005. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does COLGATE MAX WHITE file most often?
COLGATE MAX WHITE's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the COLGATE MAX WHITE trademark?
The most recent filings under the COLGATE MAX WHITE mark are registered to Colgate-Palmolive Company. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is COLGATE MAX WHITE expanding into new categories?
The current WikiTrademarks Expansion Score for COLGATE MAX WHITE is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new COLGATE MAX WHITE trademark filings?
Click the Watch Brand button at the top of this page to add COLGATE MAX WHITE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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