CHOICE holds 7 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 3 filings. The WikiTrademarks Expansion Score is 5/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 8, 2026
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Sign in to claimHow is CHOICE filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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CHOICE in the News
On uses clarity to simplify retail and customer choice Sporting Goods Intelligence Europe
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99279665 | CHOICE | Jul 11, 2025 | Registered | 034 Tobacco & Smoking | SIGNATURE BRANDS OF AMERICA LLC |
| 79416044 | CHOICE | Dec 30, 2024 | Registered | 009 Electronics & Software 035 Advertising & Business | ALIBABA INNOVATION PRIVATE LIMITED |
| 86708322 | CHOICE | Jul 29, 2015 | Abandoned | 035 Advertising & Business 043 Food & Drink Services | Choice Hotels International, Inc. |
| 76561744 | CHOICE | Nov 25, 2003 | Abandoned | 001 Chemicals | RMS of Georgia, LLC |
| 75198293 | CHOICE | Nov 14, 1996 | Abandoned | 039 Transport & Storage | Columbia Gas of Ohio, Inc. |
| 74599008 | CHOICE | Nov 14, 1994 | Abandoned | 010 Medical Devices | BOSTON SCIENTIFIC SCIMED, INC. |
| 74472934 | CHOICE | Dec 21, 1993 | Abandoned | 035 Advertising & Business 038 Telecommunications 039 Transport & Storage 042 Science & Technology | CHOICE LOGISTICS, INC. |
Weekly visibility reports showing how ChatGPT mentions CHOICE, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: CHOICE trademark portfolio
What trademarks does CHOICE hold?
CHOICE holds 7 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 39 (Transport & Storage), Class 34 (Tobacco & Smoking). The most recent filings are registered to SIGNATURE BRANDS OF AMERICA LLC.
How many trademarks does CHOICE have at the USPTO?
WikiTrademarks tracks 7 USPTO trademark filings attributed to CHOICE. The brand has been actively filing since December 1993. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does CHOICE file most often?
CHOICE's most active class is NICE Class 35 (Advertising & Business), with 3 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the CHOICE trademark?
The most recent filings under the CHOICE mark are registered to SIGNATURE BRANDS OF AMERICA LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is CHOICE expanding into new categories?
The current WikiTrademarks Expansion Score for CHOICE is 5 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new CHOICE trademark filings?
Click the Watch Brand button at the top of this page to add CHOICE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare CHOICE to another owner · Browse all NICE classes · Most valuable brands
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