BUT FIRST holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed October 29, 2026
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Filing Velocity (24 Months)
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Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 87416755 | BUT FIRST | Apr 19, 2017 | Pending | 035 Advertising & Business | BEAUTY STORE MANAGEMENT, LLC |
Weekly visibility reports showing how ChatGPT mentions BUT FIRST, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: BUT FIRST trademark portfolio
What trademarks does BUT FIRST hold?
BUT FIRST holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business). The most recent filings are registered to BEAUTY STORE MANAGEMENT, LLC.
How many trademarks does BUT FIRST have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to BUT FIRST. The brand has been actively filing since April 2017. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BUT FIRST file most often?
BUT FIRST's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BUT FIRST trademark?
The most recent filings under the BUT FIRST mark are registered to BEAUTY STORE MANAGEMENT, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BUT FIRST expanding into new categories?
The current WikiTrademarks Expansion Score for BUT FIRST is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BUT FIRST trademark filings?
Click the Watch Brand button at the top of this page to add BUT FIRST to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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