BTRU (BE THE REAL YOU) holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 7, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99386451 | BTRU (BE THE REAL YOU) | Sep 10, 2025 | Registered | 025 Clothing & Footwear | Edward Murdaugh |
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FAQ: BTRU (BE THE REAL YOU) trademark portfolio
What trademarks does BTRU (BE THE REAL YOU) hold?
BTRU (BE THE REAL YOU) holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 25 (Clothing & Footwear). The most recent filings are registered to Edward Murdaugh.
How many trademarks does BTRU (BE THE REAL YOU) have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to BTRU (BE THE REAL YOU). The brand has been actively filing since September 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BTRU (BE THE REAL YOU) file most often?
BTRU (BE THE REAL YOU)'s most active class is NICE Class 25 (Clothing & Footwear), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BTRU (BE THE REAL YOU) trademark?
The most recent filings under the BTRU (BE THE REAL YOU) mark are registered to Edward Murdaugh. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BTRU (BE THE REAL YOU) expanding into new categories?
The current WikiTrademarks Expansion Score for BTRU (BE THE REAL YOU) is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BTRU (BE THE REAL YOU) trademark filings?
Click the Watch Brand button at the top of this page to add BTRU (BE THE REAL YOU) to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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