BLUE SHIELD holds 6 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 200 (Class 200) with 1 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 15, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 78661842 | BLUE SHIELD | Jun 30, 2005 | Abandoned | 025 Clothing & Footwear | Blue Cross and Blue Shield Association |
| 78661852 | BLUE SHIELD | Jun 30, 2005 | Abandoned | 016 Paper & Printed Goods | Blue Cross and Blue Shield Association |
| 78661911 | BLUE SHIELD | Jun 30, 2005 | Abandoned | 018 Leather Goods & Luggage | Blue Cross and Blue Shield Association |
| 78661918 | BLUE SHIELD | Jun 30, 2005 | Abandoned | 021 Housewares | Blue Cross and Blue Shield Association |
| 73555891 | BLUE SHIELD | Aug 29, 1985 | Abandoned | 042 Science & Technology | BLUE CROSS AND BLUE SHIELD ASSOCIATION |
| 73053443 | BLUE SHIELD | May 27, 1975 | Abandoned | 200 Class 200 | BLUE CROSS AND BLUE SHIELD ASSOCIATION |
Weekly visibility reports showing how ChatGPT mentions BLUE SHIELD, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: BLUE SHIELD trademark portfolio
What trademarks does BLUE SHIELD hold?
BLUE SHIELD holds 6 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 200 (Class 200), Class 25 (Clothing & Footwear), Class 16 (Paper & Printed Goods). The most recent filings are registered to Blue Cross and Blue Shield Association.
How many trademarks does BLUE SHIELD have at the USPTO?
WikiTrademarks tracks 6 USPTO trademark filings attributed to BLUE SHIELD. The brand has been actively filing since May 1975. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BLUE SHIELD file most often?
BLUE SHIELD's most active class is NICE Class 200 (Class 200), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BLUE SHIELD trademark?
The most recent filings under the BLUE SHIELD mark are registered to Blue Cross and Blue Shield Association. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BLUE SHIELD expanding into new categories?
The current WikiTrademarks Expansion Score for BLUE SHIELD is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BLUE SHIELD trademark filings?
Click the Watch Brand button at the top of this page to add BLUE SHIELD to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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