BETTER LOOKING holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 44 (Medical & Beauty Services) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed October 10, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 86729767 | BETTER LOOKING | Aug 19, 2015 | Pending | 044 Medical & Beauty Services | SWEET TEA INNOVATIONS, LLC |
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FAQ: BETTER LOOKING trademark portfolio
What trademarks does BETTER LOOKING hold?
BETTER LOOKING holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 44 (Medical & Beauty Services). The most recent filings are registered to SWEET TEA INNOVATIONS, LLC.
How many trademarks does BETTER LOOKING have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to BETTER LOOKING. The brand has been actively filing since August 2015. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BETTER LOOKING file most often?
BETTER LOOKING's most active class is NICE Class 44 (Medical & Beauty Services), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BETTER LOOKING trademark?
The most recent filings under the BETTER LOOKING mark are registered to SWEET TEA INNOVATIONS, LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BETTER LOOKING expanding into new categories?
The current WikiTrademarks Expansion Score for BETTER LOOKING is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BETTER LOOKING trademark filings?
Click the Watch Brand button at the top of this page to add BETTER LOOKING to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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