BETTER FOR THEM. EASIER FOR YOU. holds 1 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 31 (Fresh Produce & Agriculture) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 16, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 87101519 | BETTER FOR THEM. EASIER FOR YOU. | Jul 12, 2016 | Pending | 031 Fresh Produce & Agriculture | The Farmer's Dog, Inc. |
Weekly visibility reports showing how ChatGPT mentions BETTER FOR THEM. EASIER FOR YOU., where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: BETTER FOR THEM. EASIER FOR YOU. trademark portfolio
What trademarks does BETTER FOR THEM. EASIER FOR YOU. hold?
BETTER FOR THEM. EASIER FOR YOU. holds 1 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 31 (Fresh Produce & Agriculture). The most recent filings are registered to The Farmer's Dog, Inc..
How many trademarks does BETTER FOR THEM. EASIER FOR YOU. have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to BETTER FOR THEM. EASIER FOR YOU.. The brand has been actively filing since July 2016. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BETTER FOR THEM. EASIER FOR YOU. file most often?
BETTER FOR THEM. EASIER FOR YOU.'s most active class is NICE Class 31 (Fresh Produce & Agriculture), with 1 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BETTER FOR THEM. EASIER FOR YOU. trademark?
The most recent filings under the BETTER FOR THEM. EASIER FOR YOU. mark are registered to The Farmer's Dog, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BETTER FOR THEM. EASIER FOR YOU. expanding into new categories?
The current WikiTrademarks Expansion Score for BETTER FOR THEM. EASIER FOR YOU. is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BETTER FOR THEM. EASIER FOR YOU. trademark filings?
Click the Watch Brand button at the top of this page to add BETTER FOR THEM. EASIER FOR YOU. to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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