BETTER CONNECT holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 1 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 1, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 99504480 | BETTER CONNECT | Nov 19, 2025 | Pending | 009 Electronics & Software | L'Oreal USA S/D, Inc. |
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FAQ: BETTER CONNECT trademark portfolio
What trademarks does BETTER CONNECT hold?
BETTER CONNECT holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 9 (Electronics & Software). The most recent filings are registered to L'Oreal USA S/D, Inc..
How many trademarks does BETTER CONNECT have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to BETTER CONNECT. The brand has been actively filing since November 2025. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BETTER CONNECT file most often?
BETTER CONNECT's most active class is NICE Class 9 (Electronics & Software), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BETTER CONNECT trademark?
The most recent filings under the BETTER CONNECT mark are registered to L'Oreal USA S/D, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BETTER CONNECT expanding into new categories?
The current WikiTrademarks Expansion Score for BETTER CONNECT is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BETTER CONNECT trademark filings?
Click the Watch Brand button at the top of this page to add BETTER CONNECT to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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