BETTER BUSINESS BUREAU holds 3 USPTO trademark filings across 6 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 2 filings. The WikiTrademarks Expansion Score is 0/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 11, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 90340618 | BETTER BUSINESS BUREAU | Nov 24, 2020 | Pending | 009 Electronics & Software 016 Paper & Printed Goods 035 Advertising & Business 041 Education & Entertainment 045 Legal & Security Services | International Association of Better Business Bureaus, Inc. |
| 72413469 | BETTER BUSINESS BUREAU | Jan 24, 1972 | Abandoned | 200 Class 200 | INTERNATIONAL ASSOCIATION OF BETTER BUSINESS BUREAUS, INC. |
| 72413475 | BETTER BUSINESS BUREAU | Jan 24, 1972 | Abandoned | 035 Advertising & Business | INTERNATIONAL ASSOCIATION OF BETTER BUSINESS BUREAUS, INC. |
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FAQ: BETTER BUSINESS BUREAU trademark portfolio
What trademarks does BETTER BUSINESS BUREAU hold?
BETTER BUSINESS BUREAU holds 3 USPTO trademark filings across 6 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 200 (Class 200), Class 9 (Electronics & Software). The most recent filings are registered to International Association of Better Business Bureaus, Inc..
How many trademarks does BETTER BUSINESS BUREAU have at the USPTO?
WikiTrademarks tracks 3 USPTO trademark filings attributed to BETTER BUSINESS BUREAU. The brand has been actively filing since January 1972. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BETTER BUSINESS BUREAU file most often?
BETTER BUSINESS BUREAU's most active class is NICE Class 35 (Advertising & Business), with 2 filings. The full distribution across all 6 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BETTER BUSINESS BUREAU trademark?
The most recent filings under the BETTER BUSINESS BUREAU mark are registered to International Association of Better Business Bureaus, Inc.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BETTER BUSINESS BUREAU expanding into new categories?
The current WikiTrademarks Expansion Score for BETTER BUSINESS BUREAU is 0 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BETTER BUSINESS BUREAU trademark filings?
Click the Watch Brand button at the top of this page to add BETTER BUSINESS BUREAU to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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