BETTER BEGINS HERE holds 2 USPTO trademark filings across 3 NICE classes. The largest concentration is in Class 37 (Construction & Repair) with 1 filings. The WikiTrademarks Expansion Score is 5/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 12, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 90103953 | BETTER BEGINS HERE | Aug 10, 2020 | Pending | 035 Advertising & Business | Natural Life Franchise Corp |
| 88975170 | BETTER BEGINS HERE | Aug 28, 2018 | Pending | 037 Construction & Repair 040 Material Treatment 042 Science & Technology | CONOCOPHILLIPS COMPANY |
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FAQ: BETTER BEGINS HERE trademark portfolio
What trademarks does BETTER BEGINS HERE hold?
BETTER BEGINS HERE holds 2 USPTO trademark filings across 3 NICE classes. The largest concentration is in Class 37 (Construction & Repair), Class 40 (Material Treatment), Class 42 (Science & Technology). The most recent filings are registered to Natural Life Franchise Corp.
How many trademarks does BETTER BEGINS HERE have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to BETTER BEGINS HERE. The brand has been actively filing since August 2018. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BETTER BEGINS HERE file most often?
BETTER BEGINS HERE's most active class is NICE Class 37 (Construction & Repair), with 1 filings. The full distribution across all 3 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BETTER BEGINS HERE trademark?
The most recent filings under the BETTER BEGINS HERE mark are registered to Natural Life Franchise Corp. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BETTER BEGINS HERE expanding into new categories?
The current WikiTrademarks Expansion Score for BETTER BEGINS HERE is 5 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BETTER BEGINS HERE trademark filings?
Click the Watch Brand button at the top of this page to add BETTER BEGINS HERE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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