BEAUTYCOUNTER holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 2 filings. The WikiTrademarks Expansion Score is 4/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed August 13, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 88369452 | BEAUTYCOUNTER | Apr 03, 2019 | Pending | 035 Advertising & Business | G2G VENTURES, PBC |
| 88369473 | BEAUTYCOUNTER | Apr 03, 2019 | Pending | 041 Education & Entertainment | G2G VENTURES, PBC |
| 88369475 | BEAUTYCOUNTER | Apr 03, 2019 | Pending | 044 Medical & Beauty Services | G2G VENTURES, PBC |
| 88369783 | BEAUTYCOUNTER | Apr 03, 2019 | Pending | 035 Advertising & Business | G2G VENTURES, PBC |
Weekly visibility reports showing how ChatGPT mentions BEAUTYCOUNTER, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: BEAUTYCOUNTER trademark portfolio
What trademarks does BEAUTYCOUNTER hold?
BEAUTYCOUNTER holds 4 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 41 (Education & Entertainment), Class 44 (Medical & Beauty Services). The most recent filings are registered to G2G VENTURES, PBC.
How many trademarks does BEAUTYCOUNTER have at the USPTO?
WikiTrademarks tracks 4 USPTO trademark filings attributed to BEAUTYCOUNTER. The brand has been actively filing since April 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BEAUTYCOUNTER file most often?
BEAUTYCOUNTER's most active class is NICE Class 35 (Advertising & Business), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BEAUTYCOUNTER trademark?
The most recent filings under the BEAUTYCOUNTER mark are registered to G2G VENTURES, PBC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BEAUTYCOUNTER expanding into new categories?
The current WikiTrademarks Expansion Score for BEAUTYCOUNTER is 4 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BEAUTYCOUNTER trademark filings?
Click the Watch Brand button at the top of this page to add BEAUTYCOUNTER to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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