BE THE 1 holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 1 filings. The WikiTrademarks Expansion Score is 3/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 14, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 86731849 | BE THE 1 | Aug 20, 2015 | Pending | 035 Advertising & Business | Abbott Laboratories |
| 86731857 | BE THE 1 | Aug 20, 2015 | Pending | 044 Medical & Beauty Services | Abbott Laboratories |
Weekly visibility reports showing how ChatGPT mentions BE THE 1, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: BE THE 1 trademark portfolio
What trademarks does BE THE 1 hold?
BE THE 1 holds 2 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 44 (Medical & Beauty Services). The most recent filings are registered to Abbott Laboratories.
How many trademarks does BE THE 1 have at the USPTO?
WikiTrademarks tracks 2 USPTO trademark filings attributed to BE THE 1. The brand has been actively filing since August 2015. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BE THE 1 file most often?
BE THE 1's most active class is NICE Class 35 (Advertising & Business), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BE THE 1 trademark?
The most recent filings under the BE THE 1 mark are registered to Abbott Laboratories. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BE THE 1 expanding into new categories?
The current WikiTrademarks Expansion Score for BE THE 1 is 3 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BE THE 1 trademark filings?
Click the Watch Brand button at the top of this page to add BE THE 1 to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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