BARBIE holds 39 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 28 (Games & Toys) with 11 filings. The WikiTrademarks Expansion Score is 10/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 6, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
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TTAB Proceedings
3 casesRecent Filings
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FAQ: BARBIE trademark portfolio
What trademarks does BARBIE hold?
BARBIE holds 39 USPTO trademark filings across 1 NICE class. The largest concentration is in Class 28 (Games & Toys), Class 9 (Electronics & Software), Class 25 (Clothing & Footwear). The most recent filings are registered to MATTEL, INC..
How many trademarks does BARBIE have at the USPTO?
WikiTrademarks tracks 39 USPTO trademark filings attributed to BARBIE. The brand has been actively filing since July 1958. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BARBIE file most often?
BARBIE's most active class is NICE Class 28 (Games & Toys), with 11 filings. The full distribution across all 1 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BARBIE trademark?
The most recent filings under the BARBIE mark are registered to MATTEL, INC.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BARBIE expanding into new categories?
The current WikiTrademarks Expansion Score for BARBIE is 10 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BARBIE trademark filings?
Click the Watch Brand button at the top of this page to add BARBIE to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare BARBIE to another owner · Browse all NICE classes · Most valuable brands
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