BACK IT UP holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning) with 1 filings. The WikiTrademarks Expansion Score is 1/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed June 26, 2026
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Filing Velocity (24 Months)
Nice Class Distribution
Activity Timeline
No activity recorded yet.
Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Feb 17, 2026 |
ELIDA BEAUTY US (IP) LLC
|
ARES CAPITAL CORPORATION, AS COLLATERAL...
NEW YORK, NEW YORK
|
Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 88550955 | BACK IT UP | Jul 30, 2019 | Pending | 003 Cosmetics & Cleaning | ELIDA BEAUTY US (IP) LLC |
Weekly visibility reports showing how ChatGPT mentions BACK IT UP, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: BACK IT UP trademark portfolio
What trademarks does BACK IT UP hold?
BACK IT UP holds 1 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 3 (Cosmetics & Cleaning). The most recent filings are registered to ELIDA BEAUTY US (IP) LLC.
How many trademarks does BACK IT UP have at the USPTO?
WikiTrademarks tracks 1 USPTO trademark filings attributed to BACK IT UP. The brand has been actively filing since July 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does BACK IT UP file most often?
BACK IT UP's most active class is NICE Class 3 (Cosmetics & Cleaning), with 1 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the BACK IT UP trademark?
The most recent filings under the BACK IT UP mark are registered to ELIDA BEAUTY US (IP) LLC. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is BACK IT UP expanding into new categories?
The current WikiTrademarks Expansion Score for BACK IT UP is 1 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new BACK IT UP trademark filings?
Click the Watch Brand button at the top of this page to add BACK IT UP to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
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