AURA holds 58 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 9 (Electronics & Software) with 19 filings. The WikiTrademarks Expansion Score is 75/100, high — the brand is actively reaching into new categories.
USPTO data refreshed July 5, 2026
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Sign in to claimHow is AURA filing trademarks, and where is the portfolio expanding?
Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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AURA in the News
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Ownership & Assignment History
1 record| Date | From | To |
|---|---|---|
| Jan 19, 2026 |
VH FOOTWEAR INCORPORATED
|
VH FOOTWEAR ULC
CALGARY
|
Recent Filings
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FAQ: AURA trademark portfolio
What trademarks does AURA hold?
AURA holds 58 USPTO trademark filings across 2 NICE classes. The largest concentration is in Class 9 (Electronics & Software), Class 42 (Science & Technology), Class 35 (Advertising & Business). The most recent filings are registered to Royal Caribbean Cruises Ltd..
How many trademarks does AURA have at the USPTO?
WikiTrademarks tracks 58 USPTO trademark filings attributed to AURA. The brand has been actively filing since November 2005. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does AURA file most often?
AURA's most active class is NICE Class 9 (Electronics & Software), with 19 filings. The full distribution across all 2 classes is shown in the Nice Class Distribution panel on this page.
Who owns the AURA trademark?
The most recent filings under the AURA mark are registered to Royal Caribbean Cruises Ltd.. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is AURA expanding into new categories?
The current WikiTrademarks Expansion Score for AURA is 75 out of 100, which is high — the brand is actively reaching into new categories. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new AURA trademark filings?
Click the Watch Brand button at the top of this page to add AURA to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare AURA to another owner · Browse all NICE classes · Most valuable brands
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