123 holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business) with 2 filings. The WikiTrademarks Expansion Score is 5/100, low — the brand is focused on defending its existing categories rather than expanding.
USPTO data refreshed July 5, 2026
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Filing Velocity (24 Months)
Filing Activity by NICE Class
Nice Class Distribution
Activity Timeline
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Recent Filings
| Serial No. | Mark | Filing Date | Status | Classes | Owner |
|---|---|---|---|---|---|
| 98815975 | 123 | Oct 23, 2024 | Pending | 035 Advertising & Business | Sesame Workshop |
| 79398729 | 123 | Apr 15, 2024 | Registered | 025 Clothing & Footwear | GUANGZHOU EYEABLE CLOTHING CO., LTD. |
| 98294401 | 123 | Dec 01, 2023 | Pending | 035 Advertising & Business 039 Transport & Storage | Lozzo Management Inc. |
| 90738232 | 123 | May 27, 2021 | Pending | 025 Clothing & Footwear | RIVINGTONROIREBIS, LLC |
| 88488875 | 123 | Jun 25, 2019 | Pending | 028 Games & Toys | Brian Quoc Yang |
Weekly visibility reports showing how ChatGPT mentions 123, where you rank in the answer, the sentiment of the mention, and which sources ChatGPT cites.
FAQ: 123 trademark portfolio
What trademarks does 123 hold?
123 holds 5 USPTO trademark filings across 0 NICE classes. The largest concentration is in Class 35 (Advertising & Business), Class 25 (Clothing & Footwear), Class 39 (Transport & Storage). The most recent filings are registered to Sesame Workshop.
How many trademarks does 123 have at the USPTO?
WikiTrademarks tracks 5 USPTO trademark filings attributed to 123. The brand has been actively filing since June 2019. The count updates daily as new filings are indexed from the USPTO bulk data feed.
In which NICE classes does 123 file most often?
123's most active class is NICE Class 35 (Advertising & Business), with 2 filings. The full distribution across all 0 classes is shown in the Nice Class Distribution panel on this page.
Who owns the 123 trademark?
The most recent filings under the 123 mark are registered to Sesame Workshop. Trademark ownership can shift through assignments — see the Ownership & Assignment History section on this page for the full chain of title.
Is 123 expanding into new categories?
The current WikiTrademarks Expansion Score for 123 is 5 out of 100, which is low — the brand is focused on defending its existing categories rather than expanding. The score combines NICE class breadth, filing velocity, and the rate of cross-class movement from the brand's filing history.
How can I track new 123 trademark filings?
Click the Watch Brand button at the top of this page to add 123 to your Watchlist. New filings show up on your WikiTrademarks dashboard within 24 to 48 hours of being public, alongside any class expansions, status changes, or assignment events.
More on this portfolio: Compare 123 to another owner · Browse all NICE classes · Most valuable brands
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