Papa Johns changes CMOs, ramps up mass marketing amid struggles
CMO Jenna Bromberg will depart as the chain appoints a global marketer and plans to rebalance its media mix and continue to invest in marketing co-ops.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Fossil ads using AI to identify target profiles earn 58.8M impressions
In-flight Wi-Fi pre-roll helped to drive traffic to a virtual holiday pop-up shop as part of a campaign targeting three traveler profiles.
A CMO’s guide to machine relations
PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on AI platforms.
Lilly’s women’s sports push gets assist from WNBA on Prime campaign
The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace Parker.
Fox Scores Huge Ad Revenue Boost From 2026 World Cup
Tubi’s World Cup streaming resulted in two of the highest traffic days in its history
Coke and Visa Score, Adidas and McDonald’s Fumble on Pricey World Cup Sponsorships
Second-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournament
WBD CEO Comments on Company Culture Amid Paramount Merger Turmoil
Paramount and Warner Bros. Discovery's merger is facing headwinds amid an antitrust trial.
Cloudflare Wants to Tell Brands Whether AI Is Actually Recommending Them
Its new tool, the AEO Visibility Dashboard, will use first-party data to reveal how answer engines are using their content.
My Professional Plumber Unveils New Brand Identity to Highlight Customer-First Service - Contractor Magazine
My Professional Plumber Unveils New Brand Identity to Highlight Customer-First Service Contractor Magazine
Sociable: Snapchat tries to teach brands to be funny
The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy writing.
Week of July 27 Morning News Ratings: Today Stays on Top in Close Race
GMA saw gains in both measured categories.
Teads’ Allegation of Google’s ‘Deceptive Practices’ Fuel Tensions With SSPs, Publishers
Google’s relationship with the content producers it relied on to build its core business—and the ancillary network of adtech companies that help them operate—has never been so strained.
Trademark Property Company Assumes Management of Atlantic Station - citybiz
Trademark Property Company Assumes Management of Atlantic Station citybiz
Even Amidst AI, Brand Fundamentals Are More Indispensable Than Ever
Every professional discipline has its tenets, those foundations without which robust practices are replaced by short-termism and true expertise by loud performance. Medicine has its diagnostics, archi...
FCC Votes to Eliminate Cap Share on Local Station Ownership
The cap had been at 39% since 2004.
Retail Roundup: 6 Commerce Media Moves from Walmart, Michaels, and 7-Eleven
Plus, Best Buy gets a new CMO.
Week of July 27 Cable News Ratings: Fox News Records Total Viewer Gains
It was the most-watched cable network in primetime and total day.
Omnicom Wins U.S. Media Account for Ozempic and Wegovy Maker Novo Nordisk
The holding company beat out incumbent WPP for the U.S. account valued at $520 million.
The Trade Desk CEO Jeff Green Says Sluggish 3% Revenue Growth ‘Not a Reflection’ of the Company
The Trade Desk's revenue growth has dipped to its lowest rate since 2020.
Nielsen to Buy DoubleVerify For $2.15B Cash
Measurement giant Nielsen just got bigger: it’ll buy ad verification and brand safety provider DoubleVerify for $2.15B in cash.