The long game: How brand equity fuels future performance - business.google.com
The long game: How brand equity fuels future performance business.google.com
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
What we learned about why Mickey’s name registered while its moose trademark remained challenged - Cleveland.com
What we learned about why Mickey’s name registered while its moose trademark remained challenged Cleveland.com
Branding
Sep 26, 2026
Dr. Martens launches new global brand platform ‘With Bouncing Soles - Retail Bulletin
Dr. Martens launches new global brand platform ‘With Bouncing Soles Retail Bulletin
The long game: How brand equity fuels future performance - Google Business Profile
The long game: How brand equity fuels future performance Google Business Profile
Taylor Swift Seeks to Toss ‘Life of a Showgirl’ Trademark Lawsuit After USPTO Cites Confusion Risk - lawcommentary.com
Taylor Swift Seeks to Toss ‘Life of a Showgirl’ Trademark Lawsuit After USPTO Cites Confusion Risk lawcommentary.com
How brand equity fuels future performance - Think with Google - Google Business Profile
How brand equity fuels future performance - Think with Google Google Business Profile
Branding
Sep 25, 2026
Formula E Unveils New Brand Identity - ministryofsport.com
Formula E Unveils New Brand Identity ministryofsport.com
Branding
Sep 25, 2026
McLaren turns family history into a global brand identity - ContentGrip
McLaren turns family history into a global brand identity ContentGrip
Attention is not enough: How Gen Z is reshaping brand marketing - Campaign Middle East
Attention is not enough: How Gen Z is reshaping brand marketing Campaign Middle East
Singapore chip industry gets ‘SG Semiconductor’ as a national brand identity - The Straits Times
Singapore chip industry gets ‘SG Semiconductor’ as a national brand identity The Straits Times
How brand equity fuels future performance - Think with Google - business.google.com
How brand equity fuels future performance - Think with Google business.google.com
Ads of the Week: 9 Campaigns That Caught Our Eye, From Beats to Peloton
Chase, Peloton, Target, Beats, and more are behind the week’s most notable ads.
SIU Simmons Law prof to discuss upcoming Supreme Court trademark case - SIU News
SIU Simmons Law prof to discuss upcoming Supreme Court trademark case SIU News
Vegas Showgirl Sues Taylor Swift Over Album Title Trademark - Kiss 95.1 Charlotte
Vegas Showgirl Sues Taylor Swift Over Album Title Trademark Kiss 95.1 Charlotte
How Jeep is charting a new course for its marketing
New campaign “This Is Jeep Country” celebrates the brand’s American heritage, while multicultural extensions speak to a fragmented landscape.
Campaign Trail: Brooklinen goes in-house for first celebrity-led effort
Laura Jacobs, CMO at the DTC bedding brand, details a “Best. Sheets. Ever” campaign that taps cultural figures spanning comedy, music and sports.
Are AI Ads Ready for Prime Time?
This post was created in partnership with Higgsfield AI After years of debate over AI’s creative capabilities, Higgsfield, an AI-native creative suite, put them to the test. During a Brandweek […]
Global Citizen Taps Influential As Its Official Creator Partner
The pro bono partnership, which began around the World Cup, will bring about 20 creators to Saturday's Global Citizen Festival in Central Park.
Dave & Buster’s Hires New Agencies to Get More People Into Its Locations
The brand appointed Gut for creative and Mediaplus to handle media buying.
TRADEMARK—N.D. Ill.: Color-cube seller secures invalidation of rival’s ‘CMY CUBES’ trademarks, defeats infringement claims - VitalLaw.com
TRADEMARK—N.D. Ill.: Color-cube seller secures invalidation of rival’s ‘CMY CUBES’ trademarks, defeats infringement claims VitalLaw.com