Threshold Celebrates New Era with Ribbon Cutting and Public Rebrand Launch - Berks Community Television
Threshold Celebrates New Era with Ribbon Cutting and Public Rebrand Launch Berks Community Television
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Pinduoduo advances first-party brand strategy and plans to co-create products with manufacturers - TechNode
Pinduoduo advances first-party brand strategy and plans to co-create products with manufacturers TechNode
Sézane rebrand unveiled with tighter collections and new look, receives mixed reaction - TheIndustry.fashion
Sézane rebrand unveiled with tighter collections and new look, receives mixed reaction TheIndustry.fashion
The Crucial Role of Music in Brand Strategy with Mark Mullooly - Little Black Book | LBBOnline
The Crucial Role of Music in Brand Strategy with Mark Mullooly Little Black Book | LBBOnline
Pizza Hut ads celebrate quarterbacks as chain drops ‘pizza’ from name
Josh Allen is the latest quarterback to appear in a spot for the brand, which continues to place value at the center of its marketing message.
Submissions Are Now Open for ADWEEK 2027 Commerce All-Stars
New in 2027, the program is shifting its focus from individual leaders to the companies driving the commerce advertising industry forward. This list will celebrate brands, retailers, and technology pa...
$2.75B AI Startup Hightouch Poaches Google’s Agency Whisperer Jitendra Kumar
Fresh off a Series D that valued the upstart at $2.75 billion, Hightouch has recruited a Google vet to establish inroads with the gatekeepers of advertising’s biggest budgets.
The Future of Trust: Where AI Meets Human Connection
In an age of driver-less cars, self-checkouts, and AI everything, can a smile compete with an algorithm? Can empathy compete with efficiency? Here’s the thing. They aren’t in competition […]
Nike Dodges $5.8M Fee in Trademark Fight Over “Aggressive” Litigation - The Fashion Law
Nike Dodges $5.8M Fee in Trademark Fight Over “Aggressive” Litigation The Fashion Law
Athleta’s first campaign with Invisible Dynamics underscores its female-first brand identity - Ad Age
Athleta’s first campaign with Invisible Dynamics underscores its female-first brand identity Ad Age
Axi launches new website, refreshed brand identity - FX News Group
Axi launches new website, refreshed brand identity FX News Group
Zielinski & Rozen: the Israeli brand’s new Lisbon perfumery where unisex fragrances are selected according to their ingredients - FashionNetwork - The World's Fashion Business News
Zielinski & Rozen: the Israeli brand’s new Lisbon perfumery where unisex fragrances are selected according to their ingredients FashionNetwork - The World's Fashion Business News
Branding
Aug 25, 2026
ARB's Narrow Economic Moat Is Underpinned by Brand Equity in Australia - Morningstar
ARB's Narrow Economic Moat Is Underpinned by Brand Equity in Australia Morningstar
A whole new ballgame: Ace’s brand equity strong, but not enough - DIY International
A whole new ballgame: Ace’s brand equity strong, but not enough DIY International
How Athleta is revamping its brand narrative with bolder purpose
CMO Erika Everett details a fall campaign that aims to be more provocative and visually distinct than the activewear retailer’s past marketing.
Purpose Meets Performance: How Brands Win Without Compromise
Turning values into growth with Texas A&M University and Joyride.
Front Office Sports Debuts App, Adding Ad Inventory and Video
The product will feature video, text, and game programming, alongside a landing page that imitates the format of its flagship newsletter.
Athleta Puts Strong Women at the Heart of Its Comeback Effort
The campaign marks a broader brand evolution as it reconnects with its DNA.
The 3 Biggest Nielsen Measurement Updates, Explained Without the Jargon
Nielsen rolls out several changes to TV measurement, and ADWEEK is here to explain what you should know.
Wendy’s New Marketing Chief Tariq Hassan Has 3 Big Problems to Solve
Wendy's CEO Bob Wright spelled them out before former McDonald's marketer Hassan landed the job.