Mark Palmer: The fall of Raleigh Bikes and why brand nostalgia doesn’t pay the wages - The Drum
Mark Palmer: The fall of Raleigh Bikes and why brand nostalgia doesn’t pay the wages The Drum
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
The future of brand governance is machine-readable - The AI Journal
The future of brand governance is machine-readable The AI Journal
Publicis tackles fragmented NIL market with Travis Kelce, 3 Arts Sports
A new joint venture called Tekta seeks to streamline NIL marketing activations and make them more measurable for Publicis clients.
Wendy’s hires ex-McDonald’s CMO as chief marketing, customer growth officer
Tariq Hassan will succeed Lindsay Radkoski, U.S. CMO since 2023, as the chain continues to execute a turnaround plan.
How Fanta’s new Haunted Universe helps turn Halloween into a platform
The Coca-Cola brand’s 2025 Halloween campaign delivered 10 billion impressions with significant engagement and impact on sales.
Microdrama advertising surges as downloads soar: Report
The category has the highest density of advertising creative, with active advertisers on microdrama apps rising by 132% during the first half of the year.
Ticker: MS NOW Introduces Its Membership Subscription Program
ABC News Live is also introducing four new programs to its streaming lineup.
Eli Lilly Debuts Advertisement Selling GLP-1s to Medicare Enrollees
The campaign hopes to deliver consumer awareness about how the medication may help medicare enrollees.
China Trademark Law 2027: Is your brand ready? - RÖDL
China Trademark Law 2027: Is your brand ready? RÖDL
McNees unveils refreshed brand built around connection - The National Law Review
McNees unveils refreshed brand built around connection The National Law Review
Branding
Aug 24, 2026
How hotel history becomes a brand asset - Hotel Management Network
How hotel history becomes a brand asset Hotel Management Network
Reformation Poised to Scale as Customers, Brand Positioning Drive Growth, RBC Says - marketscreener.com
Reformation Poised to Scale as Customers, Brand Positioning Drive Growth, RBC Says marketscreener.com
Gummy Brands Fight It Out for Their Place on the Shelf
AG1, Grüns, and more are battling to make sure their squishy supplements are the ones consumers keep coming back to.
Tariq Hassan Lands at Wendy’s to Recapture Its Quality Message
Hassan joins the QSR after leaving McDonald's in January 2025
Cyient Unveils New Brand Positioning 'Nothing Less' - Yahoo Finance
Cyient Unveils New Brand Positioning 'Nothing Less' Yahoo Finance
Saying ‘I don’t know’ is the best pitch you have right now
Deals don't stall because the strategy is wrong. They stall because one person, quietly, is scared. Amy Crowther on why performing certainty is the fastest way to lose a client's trust and why admitti...
Behind Jack in the Box’s push into collectibles - Marketing Brew
Behind Jack in the Box’s push into collectibles Marketing Brew
Branding
Aug 24, 2026
Fandom Begins Where Brand Control Ends - WeRSM
Fandom Begins Where Brand Control Ends WeRSM
CSUCI Unveils Refreshed Brand Identity Rooted in Opportunity - edhat
CSUCI Unveils Refreshed Brand Identity Rooted in Opportunity edhat
Branding
Aug 24, 2026
Matsukiyo Cocokara buys organic cosmetics brand John Masters Organics - Dealroom
Matsukiyo Cocokara buys organic cosmetics brand John Masters Organics Dealroom