Latest trademark & IP news from Google News, USPTO, and industry sources
When Saving the Planet Meets Intellectual Property: Why Patagonia Is Suing Queer Climate Activist Pattie Gonia SnowBrains
FinancialContent - Digital Brands Group Advances Enterprise AI Strategy Through Collaboration with Globally Recognized Outdoor Apparel Brand FinancialContent
La Sportiva Unveils Its New Logo: An Evolution Leading the Brand Towards Its 100th Anniversary Endurance Sportswire
Palace Skateboards Shanghai Store Extends the Brand’s Architectural Evolution stupidDOPE
Dogs Trust launches brand refresh to unite all dog lovers Marketing Communication News
Jägermeister Orange Expands the Brand’s Ritual Through Citrus and Social Energy stupidDOPE
The soda giant maintains “Soccer Deserves Pepsi” in a campaign that features soccer stars including David Beckham and Memo Ochoa.
On treating mockery as a market opportunity rather than a threat.
Here’s the uncomfortable truth no one wants to say in a marketing meeting: We’re not losing because of bad marketing. We’re losing because customers don’t trust us. And we did […]
Former Leo Burnett executive creative director joins newly formed agency as chief creative officer
Focus Breakaways Rebrand Following Trademark Suit AdvisorHub
NEWTONS Fruit Chews Refreshes Brand Identity and Packaging with Updated Look Rolling Out Nationwide geneonline.com
How branding is at the heart of most digital marketing strategies businesscloud.co.uk
Mesa/Boogie launches new video series exploring the history of the legendary amp brand Guitar.com
Fox ESS Announces Its Rebrand Ahead of SNEC Exhibition, Unveiling A New Brand Journey PR Newswire
How AI Is Reshaping Modern Brand Strategy in 2026 The AI Journal
The wine maker is tapping into book club hype through a series of giveaways in partnership with Knopf Doubleday Publishing Group.
The collaboration includes limited-edition Play Along Packs, inclusive of M&M’s emblazoned with phrases from the show, and exclusive social content.
Markets don't typically crater over design choices. They crater when they smell the potential for brand damage.
On treating mockery as a market opportunity rather than a threat.