Redditors, Trust and Brand Strategy: Can They Meet in the Middle? - Hello Partner
Redditors, Trust and Brand Strategy: Can They Meet in the Middle? Hello Partner
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
SoFire's Hot Campaigns: What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning - Hello Partner
SoFire's Hot Campaigns: What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning Hello Partner
Googles upgrades Meridian with agentic AI, upper-funnel capabilities
Tweaks to the open-source marketing mix model aim to help marketers better audit data quality and more easily resolve errors.
How the New York Jets extends OOH marketing for better storytelling
The NFL team is helping brands stitch together a mix of OOH and experiential activations using an approach called IRL media by partner Outfront.
IHOP bites into little treat trend with Katseye-soundtracked campaign
Lenna Yamamichi, vice president of brand creative at the chain, details the social listening-inspired return of stuffed French toast.
How Columbia’s marketing breaks through with fax machines, flat Earth
Agencies Adam&eveDDB and Wpromote are “completely central” to the brand's transformation, says Head of Marketing Matt Sutton.
Are We Building Brands for a World That No Longer Exists?
Summary Global culture has moved from the modern era (certainty) into postmodernism (critique and deconstruction) and now into the metamodern world, which holds both at once. Yet most marketing still...
Kate McKinnon Is an Evil CEO in Sequel to Zoom’s Bowen Yang-Led Brand Reset
The SNL alum fronts the next phase of the company's largest global campaign ever
Sonos’ New Brand Story Aims to Win Back Trust Two Years After Botched App Update
First campaign under new CMO Colleen DeCourcy is the most significant repositioning in Sonos' history.
Samsung Taps Couples Therapy’s Dr. Orna Guralnik to Ease Phone Switching Fears
Samsung enlists Couples Therapy's Dr. Orna Guralnik and a group of famous duos to address the emotional barriers of phone switching.
Liz Rutgersson Named CEO of Stagwell’s Assembly to Build ‘Agency for the Future’
Rutgersson previously held the title of CEO at Dentsu’s iProspect
Market One: SECUR3D Pushing Brand Security and IP Protection Upstream as AI-Generated Content Floods Marketplaces - theglobeandmail.com
Market One: SECUR3D Pushing Brand Security and IP Protection Upstream as AI-Generated Content Floods Marketplaces theglobeandmail.com
Moab’s new tourism brand aims to turn quick trips into longer stays - The Times-Independent
Moab’s new tourism brand aims to turn quick trips into longer stays The Times-Independent
Samsara’s New Brand Hits the Track with Richard Childress Racing on Sept. 18 in Bristol, Tennessee - Richard Childress Racing
Samsara’s New Brand Hits the Track with Richard Childress Racing on Sept. 18 in Bristol, Tennessee Richard Childress Racing
Victorian craft inspired this hypnotic brand identity - fastcompany.com
Victorian craft inspired this hypnotic brand identity fastcompany.com
Think Company Introduces New Brand and Website to Bring Two Decades of Work Into Clearer View - Morningstar
Think Company Introduces New Brand and Website to Bring Two Decades of Work Into Clearer View Morningstar
Once Upon A Stay: The Power of Storytelling in Hospitality - hospitalitynet.org
Once Upon A Stay: The Power of Storytelling in Hospitality hospitalitynet.org
Vis buys branding firm Paddle Design to fuse offices with brand strategy - Dealroom
Vis buys branding firm Paddle Design to fuse offices with brand strategy Dealroom
How Mahindra Made Rugged SUVs Desirable | The Brand Equity Show - The Economic Times
How Mahindra Made Rugged SUVs Desirable | The Brand Equity Show The Economic Times
The AI content tsunami: Creation is the easy part
AI made content creation effortless. Now companies are drowning in what they can't review fast enough.