Latest trademark & IP news from Google News, USPTO, and industry sources
Advertisers can now target Expedia Group audiences on a swath of new platforms following a new deal between the travel website and supply-side adtech platform Magnite.
Why the Future of Marketing Belongs to Brand IP, Not Campaigns Little Black Book | LBBOnline
Lufthansa Is Shutting Down an Entire Airline — With Immediate Effect Skift
Why custom clothing is the key to a luxurious brand identity Luxury Lifestyle Magazine
Việt Nam elevates national brand strategy amid rising global standards vietnamnews.vn
Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI Max in September.
CMO Nilofer Vahora explains how “On Your Wavelength” leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.
The journalist is eyeing formats that keep viewers engaged for longer, she said at Social Media Week.
Lynn Lewis joins from McCann Worldgroup
Paramount Skydance CRO Jay Askinasi explains the company's new pitch to advertisers in the upfront.
Execs from Minneapolis Public News, Planned Parenthood, and PBS broke down how to navigate challenges.
Putting the draft revision of China’s Trademark Law under the spotlight Managing Intellectual Property
Rams unveil uniform & brand refresh ahead of 2026 season Rams
WOW Brand 2026 Urges Balance Between AI and Human Values in Branding Jakarta Globe
Ralph Lauren price target boosted on stronger brand positioning among luxury peers Proactive financial news
In honor of the franchise's 30 years, the retailer is working with a variety of content creators in a social-first campaign.
The Unilever brand will dole out 82 tickets across seven matches as part of its ongoing effort to grow loyalty with younger consumers.
The Daily Show cast and producers take ADWEEK's Social Media Week behind the scenes of their online success.
Elias Weiss Friedman is expanding into new formats including YouTube.
Liquid Death and Pop-Tarts team up in a 'wild but tasty collab.'