Latest trademark & IP news from Google News, USPTO, and industry sources
Retail Media & the Shift in Brand Strategy - Ashish Dhir Exchange4Media
Did Walmart’s Great Value Brand Need a Makeover? RetailWire
Is Short-termism Undermining Your Brand Equity? Sage Journals
Taylor Swift faces copyright infringement lawsuit tcnjsignalnews.com
‘My Hermès is at home’: humour does not exclude trade mark infringement in France Wolters Kluwer
Scaling Video Creation Without Losing Brand Voice The European Business Review
National Brand Week aims to elevate Vietnam"s global competitiveness Vietnam Investment Review - VIR
Advertisers can now target Expedia Group audiences on a swath of new platforms following a new deal between the travel website and supply-side adtech platform Magnite.
Why the Future of Marketing Belongs to Brand IP, Not Campaigns Little Black Book | LBBOnline
Lufthansa Is Shutting Down an Entire Airline — With Immediate Effect Skift
Why custom clothing is the key to a luxurious brand identity Luxury Lifestyle Magazine
Việt Nam elevates national brand strategy amid rising global standards vietnamnews.vn
Dynamic Search Ads, automatically created assets and the campaign-level broad match setting will automatically upgrade to AI Max in September.
CMO Nilofer Vahora explains how “On Your Wavelength” leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.
The journalist is eyeing formats that keep viewers engaged for longer, she said at Social Media Week.
Lynn Lewis joins from McCann Worldgroup
Paramount Skydance CRO Jay Askinasi explains the company's new pitch to advertisers in the upfront.
Execs from Minneapolis Public News, Planned Parenthood, and PBS broke down how to navigate challenges.
Putting the draft revision of China’s Trademark Law under the spotlight Managing Intellectual Property
Rams unveil uniform & brand refresh ahead of 2026 season Rams