Fully Loaded: The Brand Strategy Behind Crocs’ Cultural Takeover
Chief brand officer Terence Reilly on mastering the cultural playbook for lasting relevance.
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
State Lawsuit to Block Paramount Skydance Merger Could Offer Reprieve to CNN
Reports have indicated anxiety at CNN over the potential Paramount and WBD merger.
Book Publishers Sue Google Over AI Training, Escalating a Legal Standoff
Hachette, Cengage, and Elsevier allege that Gemini was built on pirated books, an allegation that comes as web publishers weigh abandoning Google Search altogether.
Gap Turns to Hailey Bieber to Relive Its ’90s Denim Heyday
Gap's new Hailey Jean collection and campaign channel the era that shaped Bieber's personal style.
Mother Design Creates OZEN Brand Identity to Disrupt Decades of Oral Care Sameness - Roastbrief US
Mother Design Creates OZEN Brand Identity to Disrupt Decades of Oral Care Sameness Roastbrief US
Cvent Unveils New Brand Promise Built for The Presence Premium™ Era - Business Wire
Cvent Unveils New Brand Promise Built for The Presence Premium™ Era Business Wire
Footwear brand Baldinini deploys turnaround plan backed by new shareholder - FashionNetwork USA
Footwear brand Baldinini deploys turnaround plan backed by new shareholder FashionNetwork USA
Insights on Marketing’s Future From the Adweek Press Hour
The ideas, tensions, and trends shaping brands, culture, media, creativity, and business growth.
More Than Half of Americans Would Drop AI Tools They Have to Pay For: Report
New survey finds that while Americans are using AI, they aren't opening up their wallets yet.
The Future of Advertising Is Predictive: How Deep Learning Is Transforming Marketing
Plus, positioning media as the middle, not the end of your marketing process.
Colorado Connector Passenger Rail Unveils Brand Identity at Denver Event - SoCo Digest
Colorado Connector Passenger Rail Unveils Brand Identity at Denver Event SoCo Digest
Olymp unveils new labelling concept - FashionNetwork - The World's Fashion Business News
Olymp unveils new labelling concept FashionNetwork - The World's Fashion Business News
Wolves Former Players Association refreshes brand and launches new website - OneFootball
Wolves Former Players Association refreshes brand and launches new website OneFootball
Farmers Insurance makes a ‘pink’-y promise - Brand Innovators
Farmers Insurance makes a ‘pink’-y promise Brand Innovators
OZEN Disrupts Oral Care Sameness with Refreshed Brand Identity - Little Black Book | LBBOnline
OZEN Disrupts Oral Care Sameness with Refreshed Brand Identity Little Black Book | LBBOnline
Garrett Kappel Marketing Expands Customer Engagement and Brand Positioning Services in Illinois Market - 24-7 Press Release
Garrett Kappel Marketing Expands Customer Engagement and Brand Positioning Services in Illinois Market 24-7 Press Release
Branding
Jul 14, 2026
Garrett Kappel Marketing Expands Customer Engagement and Brand Positioning Services in Illinois Market - 24-7pressrelease.com
Garrett Kappel Marketing Expands Customer Engagement and Brand Positioning Services in Illinois Market 24-7pressrelease.com
Why Unforgettable Brand Identity Matters More Than Ever In The Age Of AI - forbes.com
Why Unforgettable Brand Identity Matters More Than Ever In The Age Of AI forbes.com
Louis Vuitton Malletier files lawsuit against National Intellectual Property Administration over trademark administrative dispute - Global Times
Louis Vuitton Malletier files lawsuit against National Intellectual Property Administration over trademark administrative dispute Global Times
Louis Vuitton Malletier files lawsuit against National Intellectual Property Administration over trademark administrative dispute - globaltimes.cn
Louis Vuitton Malletier files lawsuit against National Intellectual Property Administration over trademark administrative dispute globaltimes.cn