ID Fresh Food's Freshness-Centric Brand Strategy - MarkHub24
ID Fresh Food's Freshness-Centric Brand Strategy MarkHub24
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Cloud Is the Cash Engine Funding Big Tech’s $725bn AI Bill, and Meta Wants In
Meta, Alphabet, Microsoft and Amazon all reported Q2 earnings last week–and cloud is emerging as the industry's answer to its own AI spending problem.
ADWEEK Commerce Advantage: Retail Media Finally Zeroes In on Brand Budgets
New ad formats like branded content and streaming try to make the case for more money.
WPP Is ‘On Track’ With Turnaround Plan, as Revenue Drops 5.6% in First Half of 2026
Six months into its 3-year turnaround plan, WPP's revenue beat analysts' estimates.
Eleventh Circuit Joins Sister Circuits: Keyword Bidding Alone Is Not Trademark Infringement - akerman.com
Eleventh Circuit Joins Sister Circuits: Keyword Bidding Alone Is Not Trademark Infringement akerman.com
Uniform And Brand Identity Apparel Market Size Report 2033 - Grand View Research
Uniform And Brand Identity Apparel Market Size Report 2033 Grand View Research
Kraft Heinz pours nearly $100M more into marketing to drive turnaround
Higher-impact media partnerships and stronger creative are leading to “green shoots” for its brands in the U.S., executives said.
Papa Johns changes CMOs, ramps up mass marketing amid struggles
CMO Jenna Bromberg will depart as the chain appoints a global marketer and plans to rebalance its media mix and continue to invest in marketing co-ops.
Fossil ads using AI to identify target profiles earn 58.8M impressions
In-flight Wi-Fi pre-roll helped to drive traffic to a virtual holiday pop-up shop as part of a campaign targeting three traveler profiles.
A CMO’s guide to machine relations
PenVine’s Jennifer Schenberg shares the steps marketers need to follow to close the gap between visibility and validation on AI platforms.
Lilly’s women’s sports push gets assist from WNBA on Prime campaign
The pharmaceutical company partnered with Amazon Ads for a spot starring basketball legend and WNBA on Prime analyst Candace Parker.
Fox Scores Huge Ad Revenue Boost From 2026 World Cup
Tubi’s World Cup streaming resulted in two of the highest traffic days in its history
Coke and Visa Score, Adidas and McDonald’s Fumble on Pricey World Cup Sponsorships
Second-quarter earnings shows a mixed bag of ROI for marketers that invested big in the tournament
WBD CEO Comments on Company Culture Amid Paramount Merger Turmoil
Paramount and Warner Bros. Discovery's merger is facing headwinds amid an antitrust trial.
Cloudflare Wants to Tell Brands Whether AI Is Actually Recommending Them
Its new tool, the AEO Visibility Dashboard, will use first-party data to reveal how answer engines are using their content.
My Professional Plumber Unveils New Brand Identity to Highlight Customer-First Service - Contractor Magazine
My Professional Plumber Unveils New Brand Identity to Highlight Customer-First Service Contractor Magazine
Sociable: Snapchat tries to teach brands to be funny
The app released guidance on how marketers can connect with younger users through humor and offered tips on effective comedy writing.
Week of July 27 Morning News Ratings: Today Stays on Top in Close Race
GMA saw gains in both measured categories.
Teads’ Allegation of Google’s ‘Deceptive Practices’ Fuel Tensions With SSPs, Publishers
Google’s relationship with the content producers it relied on to build its core business—and the ancillary network of adtech companies that help them operate—has never been so strained.
Trademark Property Company Assumes Management of Atlantic Station - citybiz
Trademark Property Company Assumes Management of Atlantic Station citybiz