Latest trademark & IP news from Google News, USPTO, and industry sources
Acxiom’s Real ID Powers Brand-Owned Customer Identity Business Wire
The Brand-Building Strategy Behind the Rise of Luxury Grocery The Fashion Law
Embracing agent-led automation aims to bring linear TV and digital under one roof while preserving flexibility for advertisers.
The research, created in partnership with WPP, examined how people on the platform gain insights into brands and make buying decisions.
The move comes as rival Criteo cut its ChatGPT ad minimum, intensifying competition among platforms vying for a piece of OpenAI’s ad business
Early tests show larger chatbot orders as the grocery-delivery app prepares ad pilots.
On Thursday, the audio and podcast company iHeartMedia unveiled AudioGraph, a new suite of advertising capabilities built by its Triton Digital subsidiary that aims to bring digital-style targeting, p...
The multiyear strategic agreement will put AWS' agentic AI tools in the hands of WPP’s business transformation experts
In addition to agentic standards, WPP Media is developing its own buying agent for video.
Canadian Marketing Association Reveals Reimagined Brand Identity, in Anticipation of the Organization’s 60th Anniversary Business Wire
Sam’s Club has a new logo. Look closely at the apostrophe Fast Company
Jim Gazzolo column: McNeese mark its brand American Press
Canadian Marketing Association Reveals Reimagined Brand Identity, in Anticipation of the Organization’s 60th Anniversary itemonline.com
Miller Lite had a 45% higher click-through rate with Ride Offers on Journey compared to similar non-offer creatives.
The ecommerce giant is also bringing ads to ChatGPT and Microsoft.
Fox closes its upfront deals around a month earlier than last year.
Two Omnicom vets fill Stacy DeRiso's shoes at the former IPG agency as she rises to Omnicom Media role
Why I Built Zaros, a Luxury Brand for the Man Still Becoming The AI Journal
Practical insights for marketers looking to make an impact on their companies.
The acquisition, which ADWEEK reported last month, creates a scaled portfolio of lifestyle brands with a large events footprint.