Draft amendment strengthens trademark regulation - China Daily
Draft amendment strengthens trademark regulation China Daily
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
News
Jun 22, 2026
Entain partially loses EU trademark rights on Sportingbet - egr.global
Entain partially loses EU trademark rights on Sportingbet egr.global
Optimizely Unveils New Brand Identity Rooted in a Simple Belief: Marketers Should Be Free to Grow - PR Newswire
Optimizely Unveils New Brand Identity Rooted in a Simple Belief: Marketers Should Be Free to Grow PR Newswire
PSP’s Human-Centered Marketing Strategy Turns Emotion into Brand Strength - finchannel
PSP’s Human-Centered Marketing Strategy Turns Emotion into Brand Strength finchannel
Acieta Unveils New Brand Identity as a Complete Factory Automation Partner - PR Newswire
Acieta Unveils New Brand Identity as a Complete Factory Automation Partner PR Newswire
CMOs prioritize organizational influence over long-term brand growth
Marketers should focus on changing internal dynamics to help shift priorities back to enduring brand growth over short-term results, a Lippincott study said.
NBCU Looks to Rock Brand Partnerships With New Unified Creative Offering
Rock Studios creates a more seamless route to creative partnerships and brand integrations across NBCUniversal's portfolio.
Black Publishers Knew the Ad Commitments Wouldn’t Hold. So What?
Since brands began to pull back their commitment to diversity ads in 2023, publishers throughout the BOMESI network have not been surprised. Many have rebuilt their business models with the knowledge...
Susan Credle Isn’t Worried About the Future of Creativity
Susan Credle, this year's Cannes Lion of St. Mark winner, addresses industry upheaval and why big ideas are due a comeback.
Patagonia, Pattie Gonia, and the Limits of Values-Based Branding - The Fashion Law
Patagonia, Pattie Gonia, and the Limits of Values-Based Branding The Fashion Law
Acxiom’s Real ID Powers Brand-Owned Customer Identity - MarTech Cube
Acxiom’s Real ID Powers Brand-Owned Customer Identity MarTech Cube
Branding
Jun 22, 2026
Solari: Building Strong Georgian Snack Brand Through Quality, Trust and Sustainable Growth - finchannel
Solari: Building Strong Georgian Snack Brand Through Quality, Trust and Sustainable Growth finchannel
How NBA players will deal directly with brands through a new union arm
Plyrs Untd looks to transform the cultural impact of the league’s players into products, partnerships and business opportunities.
Patagonia accuses drag queen Pattie Gonia of trademark violation, risks its reputation - ABA Journal
Patagonia accuses drag queen Pattie Gonia of trademark violation, risks its reputation ABA Journal
Squaring agility and identity to drive long-term success - Retail Dive
Squaring agility and identity to drive long-term success Retail Dive
Zespri partners with VCCP to develop and launch Grown for Good, its new global brand platform - Roastbrief US
Zespri partners with VCCP to develop and launch Grown for Good, its new global brand platform Roastbrief US
Target, DirecTV team to track premium video advertising’s sales impact
Danone plans to test a new solution that uses Roundel data and DirecTV audience insights to measure whether ads led to purchases at Target.
3 Ways Apple Transformed How Content Is Made and Marketed, According to Eddy Cue
From phone cameras on race cars to haptic trailers, Apple is using its own hardware to change how blockbusters get made and sold.
Code and Theory Teams With Adobe to Help Sports Teams Operate Like Media Companies
A new Content Operating System from Adobe and Code and Theory allows teams to produce content faster and more efficiently.
How AB InBev Won 183 Cannes Lions in Five Years
Global CMO Marcel Marcondes opened the festival with a BTS look at the brewer's decade-long marketing transformation.