Latest trademark & IP news from Google News, USPTO, and industry sources
From Dashboards to Decisions: myBVC AI Brings Conversational Intelligence to Brand Equity Management ipsos.com
China without the myths: what still matters most for trade mark protection Lewis Silkin LLP
China without the myths: what still matters most for trade mark protection lewissilkin.com
Cortland appoints vice president of brand strategy, experience bizjournals.com
NCAA sues DraftKings for trademark infringement related to March Madness phrases Yahoo Sports
LawnWorks Lawn Care Unveils New Brand Identity and Website for Enhanced Services Bluffton Today
TEMPO Xpress: accelerate your brand equity results tolunacorporate.com
TikTok will identify the right talent for Creatorverse Incubator while Tubi will support the development of scripted and unscripted original series.
Chief Creative Officer Corey Smale explains how the brand is authentically connecting with fans through absurd humor and crazy stunts.
The cookie bakery chain saw over 16,000 app downloads, 213% more than its original target, as a result of its first connected TV campaign.
“Your Smile Is Your Strength” includes tie-ups with over 30 content creators and a partnership with mental health app Calm for meditation content.
The practice, wherein agencies both buy and resell media to clients, is proliferating despite many marketers lacking concrete governance guidelines.
Delaware Court Denies Sony Subsidiary Summary Judgment in Cinemavault Trademark Dispute IPWatchdog.com
LawnWorks Lawn Care Unveils New Brand Identity and Website for Enhanced Services Columbia Daily Tribune
Stor-Mor 254 Announces Enhanced Brand Identity and Expanded Storage Solutions for Kechi Community Fall River Herald News
LawnWorks Lawn Care Unveils New Brand Identity and Website for Enhanced Services blufftontoday.com
Carlsberg Sharpens Brand Strategy While Expanding Product Reach DirectorsTalk Interviews
COOPER TIRES UNVEILS BOLD NEW GLOBAL BRAND LOOK AND FEEL Goodyear
Is Mental Health & Wellness Becoming a Brand Strategy? CMOs Should Pay Attention gritdaily.com
Smashburger Rebuilds Brand Identity and Growth Potential QSR Magazine