XPENG taps Supermassive to lead brand strategy, creative in ANZ following competitive pitch - marketech apac
XPENG taps Supermassive to lead brand strategy, creative in ANZ following competitive pitch marketech apac
Trademark News
Latest trademark & IP news from Google News, USPTO, and industry sources
Giorgio Builds on Nearly 100 Years of Heritage With Fresh Brand Identity - Perishable News
Giorgio Builds on Nearly 100 Years of Heritage With Fresh Brand Identity Perishable News
ADWEEK Brand Advantage: B2B Brands Break Out of the Office Onto the Field
Enterprise brands like SAS and Salesforce are increasingly reaching business decision-makers through sports, culture, and creators.
TikTok for Business Partners With ADWEEK on Fastest Growing Agencies 2026
The social app will serve as this year's presenting sponsor, with a special event at ADWEEK House: Advertising HQ.
Jaylen Brown and the Moment of Truth
The NBA superstar made history with the launch of his 741 sneaker brand. But after his landmark season and shocking trade, both are facing a defining moment.
ADWEEK’s 2026 Brand Genius Winners Are Changing Their Industries With Creativity and Resilience
The brands and leaders seeing what others haven't even imagined yet.
Trademark Property Company purchases 116,000-square-foot shopping center in Austin - REJournals
Trademark Property Company purchases 116,000-square-foot shopping center in Austin REJournals
Branding
Sep 1, 2026
CT restaurant, hospitality association unveils new brand identity - Hartford Business Journal
CT restaurant, hospitality association unveils new brand identity Hartford Business Journal
How Hershey’s Katseye campaign takes on Gen Z’s desire for indulgence
As the confectionery maker invests in brands to build on recent growth, its flagship label teamed with a chart-topping pop group to support a new product.
Amazon’s ad auction surcharges secretly bilked brands of billions, FTC alleges
Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t understand the business.
Hershey’s Bets on Katseye to Become New ‘It’ Candy Bar for Gen Z
Hershey's teams up with Katseye for major product launch as it aims to reach young consumers.
DFCU unveils new logo & brand identity - Sun Community News
DFCU unveils new logo & brand identity Sun Community News
Legal compliance is the bare minimum; real brand equity is built on credibility: Manisha Kapoor - Adgully.com
Legal compliance is the bare minimum; real brand equity is built on credibility: Manisha Kapoor Adgully.com
HONOR Dare to Be: new AI device ecosystem strategy - tbreak.com
HONOR Dare to Be: new AI device ecosystem strategy tbreak.com
The UPS Store enlists first brand character to support franchisees
Blu, a friendly woman wearing a blue UPS polo, is one piece of a multiyear campaign that spans digital, TV, social and print channels.
Playing the Long Game: CarMax on Turning Fandom Into Brand Loyalty
CMO Sarah Lane on committing to transparency, investing in women’s sports, and putting fans first.
Neela Montgomery on How Health Trends Are Changing Consumer Behavior
Looking beyond the immediate impact to really understand a trend's influence.
Entries Open for ADWEEK Most Powerful Women in Sports 2027
Nominations for ADWEEK’s Most Powerful Women in Sports 2027 are now open. As more viewers—and therefore marketing dollars—are drawn to women’s sports, ADWEEK’s annual Most Powerful Women in Sports lis...
Meta’s Push on Rivals May Be PR Genius, If It Doesn’t Overplay Its Hand
Meta is pressuring TikTok and YouTube to adopt restrictive teen-safety protocols it’s being forced to implement, and PR pros say the gambit may just work.
VIP Products, LLC v. Jack Daniel’s Properties, Inc.: Ninth Circuit Vacates Injunction In Parody Trademark Dispute - mondaq.com
VIP Products, LLC v. Jack Daniel’s Properties, Inc.: Ninth Circuit Vacates Injunction In Parody Trademark Dispute mondaq.com