[Branding] An Agentic Framework for All: Why Non-Iconic Brands Need Soul and Systems

Arjan Kapteijns’ recent piece on Agentic Lovemarks got under my skin in the best way. His argument that brands must now earn love from humans and trust from machines is right. The Agentic Lovemark Loop he proposes, where meaning becomes pattern, pattern becomes recognition, and recognition drives reinforcement describes something real that brand leaders need […]