Latest trademark & IP news from Google News, USPTO, and industry sources
The J.M. Smucker brand’s “Game Face” campaign taps into the iconography of tournament heavyweights Argentina, Brazil, Colombia and Mexico.
The automaker’s U.S. marketing campaign around the tournament, “Next Starts Now,” spans TV ads, social media, experiential activations and more.
A solution built by agentic marketing startup Hightouch seeks to cut out identity intermediaries, allowing advertisers to directly match The Trade Desk exposure data logs with their own first-party da...
The average age of a soccer player debuting in one of Europe’s “Big Five” leagues is 21.7 years old, according to the International Centre for Sports Studies. That means tomorrow’s […]
Dearborn Shelter Rebrands Fundraiser to ‘Pawfest’ After Trademark Dispute With Coachella 94.7 WCSX
Patagonia sues drag queen Pattie Gonia for trademark infringement Toronto Sun
SC: Rejects Similar “W” Trademarks: Dominancy Test, Brand Confusion, and Trademark Protection in Starwood v. Ocean Aureada CPA Law Firm
Honeywell Unveils New Brands Effective Post Spin-Off: Honeywell Technologies and Honeywell Aerospace Honeywell
hello Names Chandler Kinney First Chief Aura Officer to Strengthen Gen Z Brand Strategy citybiz
The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in its absence.
The move, which will eventually include additional partners, allows advertisers using Yahoo’s demand-side platform to access Vizio inventory through Magnite.
Testing investor appetite after a $965 billion valuation surge, the Claude maker moves to take its AI ambitions from private-market frenzy to a public listing
In an AI-enabled world, transparency is the most important lever in adtech
Google found liable for TM infringement over keyword bidding World IP Review
Patagonia vs Pattie Gonia: Five Months On, the Trademark Fight Is Just Getting Started Adventure Magazine
Case: Trademarks/Jurisdiction (S.D.N.Y.) Bloomberg Law News
Patagonia trademark lawsuit triggers backlash from drag queen Pattie Gonia The Guam Daily Post
Case: Trademarks/Pleadings (D. Ariz.) Bloomberg Law News
How Sister Mary Modernized a 150-Year-Old Beer Brand Without Losing Its Soul PRINT Magazine
VIEVE appoints Wonderhood Studios to define the next phase of brand growth Roastbrief US