Latest trademark & IP news from Google News, USPTO, and industry sources
My guilty pleasure is called Selling Sunset. Not so guilty, actually, because I know I’m sharing this passion for hyper-luxury real-estate porn with millions of post-modern consumers. I know exactly w...
Gordon Brothers snaps up Rachel Zoe brand Retail Dive
WeightWatchers revamps brand identity to better tap into GLP-1 craze Marketing Dive
How Darden Alum Jennifer Chick Leads Brand Strategy at the National Geographic Society Darden Report Online
Throughout my career, I realized that every second conversation—be it in a boardroom, steering committee, town hall, or quiet and honest corridor encounter—somehow comes back to the same question. The...
In September 2014, Apple attempted one of the most ambitious “generosity plays” in modern marketing. Working with U2 (one of the biggest bands in the world in their heyday), they pushed the new album,...
Why it’s more important than ever to have a strong brand The World Economic Forum
Building Lasting Brand Equity in the Age of AI | BCG Boston Consulting Group
Building Lasting Brand Equity in the Age of AI Boston Consulting Group
IP insights: top five M&A tips from an intellectual property perspective Farrer & Co
Building Lasting Brand Equity in the Age of AI bcg.com
Temu’s Brand Guardian Initiative Supports US Small Businesses in Protecting Intellectual Property Rights sctimes.com
Temu’s Brand Guardian Initiative Supports US Small Businesses in Protecting Intellectual Property Rights St. Cloud Times
In heavy industry, business-to-business (B2B) marketing communication is often flooded with technical specifications, performance data, and total cost of ownership (TCO) analysis. However, industrial...
The Disney-OpenAI tie-up has huge implications for intellectual property Fast Company
The Disney-OpenAI tie-up has huge implications for intellectual property fastcompany.com
Trademark Property Company Selected as Developer for Shawnee Trail Mixed-Use Development in Celina, Texas fortworthbusiness.com
Brand strategy: the future of multisensory marketing WGSN
Trademark Property Company Selected as Developer for Shawnee Trail Mixed-Use Development in Celina, Texas The Business Press
Lufthansa Group launches new brand identity newsroom.lufthansagroup.com